After broadcasting Cubs games on the radio for ninety years, WGN's tenure with the Cubs has come to an end. A long term deal has been signed with CBS-owned station WBBM.
WGN called it quits due to the loss of money coming from radio broadcasting Cubs games the last few years, and also the Cubs demand for new policies. Now, it's not time to think about the past.
Even though WGN has history with the North Siders, the Cubs have been looking to move on from WGN in all its forms of broadcasting the last few years. With mega deals being handed out to other teams around the league, the Cubs want to become a part of that ongoing trend of extra revenue.
Acquiring a partnership with WBBM 780 AM is the first step in the Cubs new direction for broadcasting their ballgames. Next, the Cubs should be looking at a possible partnership with CBS for televised games. According to MarketWatch, CBS is a large corporation, and brought in a gross income of 6.01B last year. With the pool of money CBS has, the Cubs could become one of the richest ball clubs in Major League Baseball once again.
This ongoing change might affect the nationwide attention for the Loveable Losers, but it will help the business of the Chicago Cubs grow.
-Daniel (DanielDoreCTC)
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